ICONIC insights

with Scott McKain
There must be a REASON for customer loyalty…

There must be a REASON for customer loyalty…

Recent news stories are touting a "retail apocalypse" in progress now. Some are suggesting that brick and mortar stores are facing impending doom because customers are running elsewhere. The problem is, the reason offered for why they assum customers are bolting for...

Enhancing the Customer Experience…

Enhancing the Customer Experience…

How can we reward our customers for doing business with us -- which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot, re-cast,...

When times change…PEOPLE change!

When times change…PEOPLE change!

Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? And most of you...

Featured Articles

Enhancing the Customer Experience…

How can we reward our customers for doing business with us -- which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot, re-cast,...

When times change…PEOPLE change!

Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? And most of you...

The Power of Stories: How to Tell Your Company’s Story

What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of "story" in business is to create a method by which audiences (customers, prospects and colleagues) understand and...