ICONIC insights

with Scott McKain
The “High Concept” Concept…

The “High Concept” Concept…

You’ve finally realized that your business is a “show business"...explored how your customers have changed...and accepted the challenge to deliver them with the “Ultimate Customer Experience” that they demand. Yet, a critical question remains… How? How do you connect...

Sunday sit-down: March 12, 2018

Sunday sit-down: March 12, 2018

What do you actively appreciate? Facebook Live every Sunday at 8:00 PM ET -- 5:00 PM PT: https://www.facebook.com/scottmckain/videos/10216341362226911/

Featured Articles

Enhancing the Customer Experience…

How can we reward our customers for doing business with us -- which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot, re-cast,...

When times change…PEOPLE change!

Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? And most of you...

The Power of Stories: How to Tell Your Company’s Story

What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of "story" in business is to create a method by which audiences (customers, prospects and colleagues) understand and...